It's All About Type: Personas

In this brief, we had to pick a typeface and write a statement that describes the attributes/personality, and then use the text to design a printed poster. The typeface families I decided to look at are Bauhaus and Johnston. I have taken a select few of the different design elements that are associated with the Bauhaus typeface. Bauhaus is a typeface that is associated with the influential art movement as well as well-known logos such as Postman Pat and Super Mario Bros. This poster focuses on the playful side of the typeface using a combination of vibrant colours and geometric shapes. Johnston is a typeface that is widely known to be associated with Transport For London's signage and branding. I drew my inspiration from the 'all on the board' whiteboards which are found at various underground stations.