The Full Load
The Full Load is a brand identity for a new restaurant inspired by the Barbican Laundrette based in London. The brand identity includes a logo, menu, signage, wayfinding, a mobile app and brand packaging/products that apply to that specific location.
The colour palette is inspired by the vibrant orange formica and turquoise washing machines which appear in the laundrette. The logo itself draws its influence from a dial which appears on most washing machines, as well as the circular door of a washing machine spinning around.
The typography used is inspired by the semicircular motifs which appear around the Barbican Estate, making direct visual links to the architecture. The Full Load is a greasy spoon diner that aims to reflect the establishment's nostalgic personality.