The Full Load

The Full Load is a brand identity for a new restaurant inspired by the Barbican Laundrette based in London. The brand identity includes a logo, menu, signage, wayfinding, a mobile app and brand packaging/products that apply to that specific location. 

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The colour palette is inspired by the vibrant orange formica and turquoise washing machines which appear in the laundrette. The logo itself draws its influence from a dial which appears on most washing machines, as well as the circular door of a washing machine spinning around. 

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The typography used is inspired by the semicircular motifs which appear around the Barbican Estate, making direct visual links to the architecture. The Full Load is a greasy spoon diner that aims to reflect the establishment's nostalgic personality.

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